Degree Programs

Marketing

The Marketing programs provide training in marketing analytics, strategy, and consumer behavior. The Ph.D. program focuses on developing independent research skills. Ph.D. students will automatically be enrolled for the MSQ program. MSQ students follow the same courses as Ph.D. students and can transition to the track after a successful first year.

Ph.D.

The Ph.D. Program in Marketing provides the foundation for developing innovative solutions for today's and tomorrow's complex marketing decision problems. The program recognizes that in a world where data acquisition capabilities improve by the hour, it is the theoretical, analytical, and computational knowledge that allows marketers to identify relevant data, and make sense of it to improve marketing decisions.

Ph.D. Structure

  • Pre-Semester: Mathematics, Statistics and Econometrics
  • First Semester: Advanced Marketing 1 (8 CP), Advanced Econometrics 1 (8 CP), Advanced Microeconomics 1 (8 CP), Mathematical Methods (8 CP)
  • Second Semester: Advanced Marketing 2 (8 CP), Advanced Econometrics 2 (8 CP), Advanced Microeconomics 2 (8 CP), Programming Languages (4 CP)
  • Qualifying Examinations

More details on the courses can be found via Goethe University’s course catalogue.
 

  • 5 Field Courses and 1 Seminar

You can find all field courses and seminars via Goethe University’s course catalogue. Please note that one field course must be in your chosen field, all others can be taken individually. Field courses offered may change from semester to semester, so please check the course catalogue for your respective semester.
 

  • Independent Studies Course (Teaching Skills)
  • Third-Year Research Paper
  • Job Market Course
  • Thesis Defense

MSQ

First-year students in the Master Program in Quantitative Marketing (MSQ) enroll in the same set of courses as the first-year Ph.D. students. After passing the qualifying exams at the end of the first year, students are eligible and strongly encouraged to join the Ph.D. Program in Marketing from their second year onwards. The Master Program in Quantitative Marketing is completed with a Master’s thesis.

MSQ Structure

  • Same courses as for the Ph.D.

  • 4 Field Courses and 1 Seminar
    Please note that one field course must be in your chosen field, all others can be taken individually. Field courses offered may change from semester to semester, so please check the course catalogue for your respective semester.
  • Thesis submission